Make the most of your money

Fowler Drew integrates Chartered Financial Planning with institutional investment techniques to deliver fully-bespoke, holistic, wealth management at lower cost than our competitors

Our services

Fowler Drew is unique in applying to private wealth management the institutional techniques of Asset/Liability Modelling to customise goal-based portfolios with defined outcomes.

What these techniques support is the complete integration of a plan and a portfolio. In conventional wealth management there is no proof of connection between someone’s financial plan and the investment portfolio they end up with. At Fowler Drew that link is formed by interaction with the same mathematical modelling for both. When we jointly plan with a client the best possible balance of resources, risk and outcomes for their goal, we are sharing the outputs from simulations of a particular dynamic portfolio approach. Clients see the link. They made it themselves when doing the planning.

Outcomes-driven investment


Visualise the future

At Fowler Drew, we focus on outcomes, which for individuals are the equivalent of their ‘liabilities’, as either wants or needs. Rather than investing in the hope of beating some vaguely appropriate benchmark, we invest to deliver defined, client-agreed outcomes. These depend entirely on their goal, or the purpose for the money. And they depend on how they see satisfaction.


Plan it

For most clients, who have spending goals, the outcomes sought from their investment portfolios are best expressed as real (after inflation) levels of annual spending. Having worked hard to build capital, our clients want to maximise their enjoyment of it, either by spending or using it to help members of the family. Annual spending amounts, not finance jargon, are what people can relate to.


Make it happen

Like its institutional equivalent, every Fowler Drew goal-based portfolio is uniquely customised, because the time horizons, and the tolerable and desired outcomes at every horizon, are unique. The mould we are breaking is ‘factory’ fund management: standardised, risk-rated model portfolios that offer no indication of the range of outcomes that might be expected when the money is needed and so cannot ever be tested for suitability.

Experience the outcomes-driven difference

Test drive our planning engine for a spending goal

It will help you identify the unique combination of resources, risk, dates and spending outcomes that would provide most satisfaction.

We do it all

Risk management and efficient use of money are not just about investment, and we are not just a portfolio manager. Where not in our own scope, such as mortgages and currency, we refer to selected specialists. The scope of our wealth management service includes:

Goal-based planning

In goal-based management, every investment solution relies on holistic, lifetime financial planning.

Outcomes-driven portfolios

Outcomes-driven investing customises every portfolio to its own purpose and its one or many time horizons.

Spending goals

Spending is most people’s dominant financial goal and ‘drawdown’ is the new standard for planning it.

Next-generation money

In a goal-based approach, gifting and bequest capital is identified by first planning the spending goal.

Charitable trusts

Trustees’ access to modelling ensures objectives and trade-offs are clear and explicit.


A holistic view of how risk for an individual or household is managed.

Tax advice

For most clients, maximising outcomes means maximising after-tax outcomes.


Funding retirement spending is typically a goal that competes for resources with other goals.

How the service works

The Fowler Drew wealth management service has three elements: initial planning, discretionary portfolio management and new financial planning. The exception is Defined Benefit transfer advice where the decision to appoint a new manager may be dependent on the outcome of the analysis. For the core service, follow the link to see a summary of:


  • Contractual basis
  • Service scope:
    1. Initial planning
    2. Deployment
    3. Discretionary management
    4. Reporting and replanning
  • Delivery timeline
  • Fee charging points

How you can benefit

Evidence of the benefits of the Fowler Drew differences is provided by an exceptional 99% client retention rate.

Independent surveying suggests the attributes most commonly valued by Fowler Drew clients are peace of mind and ease of decision making.

Testimonials link these attributes directly to the framework of a goal structure and to the interaction with game-based modelling. Modelling informs decisions for each goal; the use of probabilities provides comfort that plans have been rigorously stress-tested; and game playing makes the concept of risk tolerance more intuitive and less abstract.

With engagement in continuous collaborative planning comes ownership and motivation – the missing ingredients in most delegated relationships that rely on the ‘factory’ model of standard portfolios.

Clients prize a value proposition that delivers these benefits at a fairer, flatter and entirely transparent fee. The use of index-tracking vehicles to implement the goal-based portfolio asset allocation ensures all-in costs (advice, products, custody, transactions) are minimised.


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News & Updates

Investing to secure defined outcomes

Final-salary pension transfers tell us a lot about the wider need for customised investment solutions, goal-based and outcomes-driven, to replace standardised portfolio types. Failure of conventional solutions Defined Benefit (DB) transfers, where a known, secure real...

FOI response from FCA in relation to Grant Thornton

We received the following information (30th May) in response to my FOI request concerning the FCA's processes for DB-transfer file assessment and the extent of its reliance on a single third party, Grant Thornton. The relevance of the questions to the proposed British...

Challenging the lawfulness of the British Steel redress scheme

I have covered in three recent articles the work we have done in addressing the FCA's proposals to introduce a redress scheme affecting everyone who advised any member of the closed BSPS Defined Benefit pension scheme to transfer out to a personal pension arrangement....

FCA publishes BSPS redress consultation

Since I had written extensively about the feasibility of a redress scheme to cover advice to members of the British Steel Pension Scheme (BSPS), I want to comment briefly (even if too quickly) on the consultation paper published today by the FCA. I had set out in my...

Economic exclusion as a force for peace

Russia's war has surely changed many things, even before it is over. One is counter intuitive: it has made the powerless feel some sense of power, through collective action. I am talking not about governments but ordinary people. It turns out we hold the keys to...